Background
Rizwan came to us after struggling with ads that looked like a money pit. On paper, the numbers weren't working – his campaigns were losing money fast. But here's the key: because of a strong backend upsell system, Ciprian only needed a 1.1x ROAS to be profitable.
The challenge was clear: stop the bleeding and build a system that could scale predictably above that threshold.
In October 2024, Ciprian's ad account was running at a loss:
- $2,628 spent → $1,395 revenue
- ROAS: 0.53
- Every dollar spent felt like throwing money away
