Background
Kiran had dabbled with ads before, but only at a small scale. Her campaigns showed promise, yet they were far from what she needed to grow his business. She didn't just want "a few winning ads" – she needed a system that could turn small tests into sustainable, scalable revenue.
In July 2024, Kiran's ads looked like this:
- $3,458 spent → $7,972 revenue
- ROAS: 2.30
- Proof of concept, but nowhere near the level needed to push real business growth.
