Background
Maria came to us with an outstanding concept and initial inventory infrastructure, but acquisition loops were flatlining. Traffic acquisition was completely unoptimized, and customer trust signals were losing momentum.
The system was only capturing 237 web sessions a month, yielding a low 0.42% conversion rate. This translated to just 4 total orders and a monthly store volume sitting stagnant at PKR 6,716.
The proof of concept was valid, but structural optimization was missing.