Background
Shahzaib had run ads before, but results were inconsistent and capped at small budgets. He wanted to scale to consistent, high-performing months but lacked the system to get there. The challenge wasn't just getting a good ROAS – it was making it repeatable at scale.
In April 2024, Shahzaib's ad account looked like this:
- £3,377 spent → £6,528 revenue
- ROAS: 1.93
- Some signs of traction, but not enough to justify scaling spend
- Campaigns lacked consistency and growth felt risky
