Background
This ecom brand wasn't struggling to make ads work – they were already running at a 5x ROAS when they partnered with us. The problem? They couldn't scale beyond a certain point.
In January 2025, the ad performance was strong, but it wasn't where it needed to be:
- $16,060 spent → $89,126 revenue
- ROAS: 5.55
- Profitable, but not scaling consistently
