Background
Javeriya had tested ads before but only at a small scale.
While her ads were generating some returns, they weren't at the level she wanted, and she had no clear path to scaling into consistent six-figure months.
In July 2024, her ads looked like this:
- $3,458 spent → $7,972 revenue
- ROAS: 2.30
- Enough to prove her product worked, but not nearly enough to grow her business at the pace she wanted
Javeriya needed a way to scale spend massively while keeping profitability intact.
